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  • Meet the TikTok stars using viral videos to save the planet

    Rosie Frost

    January 28, 2021 |

    Euronews |

    Multi-Media |

    800-1500 Words

    Response Location: United States

    The growing account known as “EcoTok” on the social media app TikTok is working to expose more people to data about the climate crisis and tackle scientific misinformation. With more than 80,000 followers and 1.2 million likes, the account features short videos with scientists, students, and activists highlighting ways that young people can be more sustainable. Their ability to engage people in environmental and scientific issues has led to partnerships with TED Countdown and the UN Environment Programme.

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