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  • To Sway Swing Voters, Try Empathy

    Michael Massing

    February 04, 2020 |

    The New York Times |

    Text |

    1500-3000 Words

    Response Location: United States, New York, New York

    Deep canvassing goes beyond talking points, encouraging empathetic dialogue. The New York-based organization, Changing the Conversation Together, trains volunteers in the practice of deep canvassing. Instead of just focusing on a candidate’s talking points in an effort to mobilize potential voters, deep canvassing promotes conversation, listening, and empathy. Canvassers are taught to relay a personal story, a message of love, as a way to connect with the people they meet.

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