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Social Entrepreneur Peru: Albina Ruiz and the Ciudad Saludable

Matthias Kopp

September 02, 2008 |

Deutsche Welle (DW) |

Video |

5-15 Minutes

Response Location: Peru, Pucallpa

Albina Ruiz, founder of the social enterprise Ciudad Saludable, works with people living in areas dominated by the trash dump to create a more formal system of waste removal for their health and the wider city's cleanliness. Workers who collect and recycle the waste are now employed by the city, own a micro-business, and no longer work under a social stigma. At the same time their efforts to clean up the city are working well, and the model is spreading to other Peruvian cities.

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