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  • Anti-vaxx propaganda has gone viral on Facebook. Pinterest has a cure

    Julia Carrie Wong

    February 21, 2019 |

    The Guardian |

    Text |

    800-1500 Words

    Response Location: United States, California

    Correcting "data voids," which provide the space for conspiracies to flourish online, requires online platforms to take active measures against misinformation. In the face of digital marketing incentive structures and biases in search algorithms, scientific journals can’t produce enough content to dispel assumptions of false equivalency between science and propaganda, creating a data gap. Pinterest is currently one of the few companies trying to correct this imbalance between settled science and misinformation campaigns characteristic of many online social media platforms.

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