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Embracing the Power of Relationships

Building and leveraging human networks to solve problems. Many groups advance changes by building trust and strengthening personal relationships in a community, and by harnessing forces like peer pressure or social norms to positive effect.

  • Using the power of personal connections to create behavior change. Building personal relationships
  • Using interventions that increase compliance by building trust. Often this involves enabling work with marginalized people by helping them with the problems they define or recruiting front-line workers who are their peers. Building trust
  • Establishing social norms by telling people what others are doing. Showing people that their peers are actually behaving well. Establishing social norms
  • Using peer pressure to push people into good behavior. Positive peer pressure
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