What's behind Colorado's new suicide prevention campaign? Real teen voices


Inclusion, access, and relatability – these are the foundations of Colorado’s “Below the Surface” program aimed at preventing teen suicide. The program is a text line that teens and adults can use to contact an on-call counselor, 24/7, and has been driven largely by teen voices who have experienced suicide and depression up close. Spreading the message about the program is a series of marketing materials, all conceived of by teenagers, that speaks to the disconnect between how people act and what they’re really feeling.

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