Tiny Interventions Can Help Reverse Our Sky-High College Dropout Rate


The rate of students dropping out of college or failing to complete their degree in the allotted time has soared in the United States, and experts are discovering that one of the causes is simply that students feel isolated, discouraged, and overwhelmed. A study by Ideas42 across a number of universities revealed that fairly simple behavioral "nudging" - or the process of providing tiny but regular interventions and encouragement through systems like text messages - can have a drastic impact on a student's likelihood of success.

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