This makeup company is using its supply chain to revitalize the rainforest


Much of Guatemala's lands have been degraded due to a consistently burgeoning industrial market for palm oil and cattle farming. As a company that makes makeup using a variety of plants, beauty corporation Lush has committed to investing in natural plant production by buying land that would otherwise be at threat of deforestation. The Sustainable Lush Fund then works with on-the-ground organizations and farmers to sustainably utilize the land and increase the diversity of crops all while supporting local agriculture.

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