Resorts, desperate to stem crushing traffic, bet on a new ridesharing app that splits lifts to the lifts


RIDE, shorthand for Reduce Individual Driving for the Environment, is an app that incentivizes skiers to carpool. Beyond just the convenience, the easy-to-use phone application provides material incentives such as ski themed water bottles and discounted lift tickets. It also tracks carpool miles and the decrease in carbon dioxide as a result.

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