Peer Pressure Can Be a Lifesaver


Positive peer pressure - most specifically encouraging community influencers to lead by constructive example - has served as the key to adoption of various technologies and practices to improve quality of life for people worldwide. Whether it's using a new water purification device in Africa or encouraging mothers to breastfeed in South America, it has been behavioral psychology - the human need to meet social norms - more than other incentives that has instigated true and positive change.

Related Stories