How to integrate community leaders into pandemic preparedness


Community-based organizations have been key to reaching historically marginalized populations with COVID-19 information. Grassroots leaders and community workers are effective because they have built trust among communities over many years and they have first-hand knowledge of community needs and barriers. The pandemic shifted the priorities of many organizations. For example, the Self Employed Women’s Association now supplies members with PPE kits, food, and handmade masks to address the pandemic’s health and economic impacts. Proper mask usage increased significantly in the villages where they are based.

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