A DU student withdrew from school to change the charity world, quarter by quarter


A web browser extension called PocketChange allows people to donate small amounts of money to social causes and have their donations matched by “cause-aligned” brands. The software taps into the desire of news readers and social media users to take action in the moment that they learn about social causes, as well as companies’ growing interest in marketing around social causes. The startup has partnered with about 70 charities and six online sites so far, including The New York Times, Google News, and Facebook.

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